My mission is to bring more innovation to market. I believe we all win when new ideas enter the world, creating opportunities for employment and solving real problems.

My purpose is to help European startups scale and access capital, so they don’t always have to exit toward large enterprises. I come from a strong corporate environment where I was trained in the best frameworks and strategies to launch innovation and achieve scalable growth, and today I work with category leaders.

I share the same mission as founders: after leaving a corporate job to support startups, I know how important it is to stand beside entrepreneurs in the early steps. The world needs more founders and entrepreneurs brave enough to take the risk, and I’m here to help them succeed.

As a full‑stack marketing and product leader with 18+ years of experience, I excel at turning innovation into revenue. I've launched 70+ products, built high-performing teams, and intentionally scaled brands, from early-stage startups to enterprise success, using a strategic blend of customer insight, positioning, and performance data​