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MARKETING LEADERSHIP
FOR TECH BUSINESSES AND
AI PRODUCTS
Fill the knowledge gaps without the full time hire
DISCOVERY
Know your Market
Get a crisp, clear view of your business landscape, find your audience, and highlight your product's wow factor.
MARKET TRENDS
COMPETITION
CUSTOMER DEMAND
MESSAGING & POSITIONING
Stand Out
Elevate your product with a unique value proposition that sets you apart in the market!
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PRODUCT USPs
​THOUGHT LEADERSHIP
STRATEGIC POSITIONING
LAUNCH
Make it a Hit
A comprehensive strategy that minimises entry risks, aligns with your product's maturity stage and enables your sales
MINIMUM VIABLE TEST
MINIMUM VIABLE PRODUCT
FULL ROLL-OUT
SCALE
Go Big
Leverage successful customer and business trends to accelerate performance
SUSTAINABLE GROWTH
NEW MARKETS
NEW CUSTOMER SEGMENTS
NEW PRODUCT LINES MEASURABLE ROI
Customer-Centricity
I consistently bring customer insight into every strategy I lead, ensuring it stays grounded in real-world relevance and delivers long-term value.
Growth Through Collaboration
I believe in building strong, aligned teams across disciplines—especially between product, marketing, and sales—because that's where real growth happens.
Innovation with Purpose
I'm passionate about innovation—especially in AI—but I focus on making it useful, understandable, and commercially viable.
Mentorship & Leadership
I've mentored startups and developed team talent throughout my career. I believe in empowering others and building strong, sustainable marketing cultures.
Strategic Clarity
I value simplicity in strategy. I help teams and customers clearly understand product value, direction, and differentiation by cutting through complexity.
Measurable Impact
I care deeply about outcomes. Whether it's GMV, pipeline, brand equity, or positioning, my work is always rooted in tangible, measurable business results.
Meet your Fractional CMO
Claudia Crangasu
As a full‑stack marketing and product leader with 18+ years of experience, I excel at turning innovation into revenue. I've launched 70+ products, built high-performing teams, and intentionally scaled brands—from early-stage startups to enterprise success—using a strategic blend of customer insight, positioning, and performance data
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My Approach
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Customer‑Centric Insight: I ground strategy in real-world perspective.
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Sales & Product Alignment: I connect marketing to revenue outcomes.
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Scalable Positioning Frameworks : I design repeatable, ICP growth-focused systems.
