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“Claudia’s expertise as our Fractional CMO has been transformative for WordLift. In the highly competitive MarTech sector, where human talent is a critical differentiator, her strategic vision and hands-on approach have propelled us into a new phase of scale and internationalization.”
Andrea Volpini, CEO WordLift
MARKETING LEADERSHIP
FOR TECH BUSINESSES AND
AI PRODUCTS
Fill the knowledge gaps without the full time hire
DISCOVERY
Know your Market
Get a crisp, clear view of your business landscape, find your audience, and highlight your product's wow factor.
MARKET TRENDS
COMPETITION
CUSTOMER DEMAND
MESSAGING & POSITIONING
Stand Out
Elevate your product with a unique value proposition that sets you apart in the market!
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PRODUCT USPs
​THOUGHT LEADERSHIP
STRATEGIC POSITIONING
LAUNCH
Make it a Hit
A comprehensive strategy that minimises entry risks, aligns with your product's maturity stage and enables your sales
MINIMUM VIABLE TEST
MINIMUM VIABLE PRODUCT
FULL ROLL-OUT
SCALE
Go Big
Leverage successful customer and business trends to accelerate performance
SUSTAINABLE GROWTH
NEW MARKETS
NEW CUSTOMER SEGMENTS
NEW PRODUCT LINES MEASURABLE ROI
Customer-Centricity
I consistently bring customer insight into every strategy I lead, ensuring it stays grounded in real-world relevance and delivers long-term value.
Growth Through Collaboration
I believe in building strong, aligned teams across disciplines—especially between product, marketing, and sales—because that's where real growth happens.
Innovation with Purpose
I'm passionate about innovation—especially in AI—but I focus on making it useful, understandable, and commercially viable.
Mentorship & Leadership
I've mentored startups and developed team talent throughout my career. I believe in empowering others and building strong, sustainable marketing cultures.
Strategic Clarity
I value simplicity in strategy. I help teams and customers clearly understand product value, direction, and differentiation by cutting through complexity.
Measurable Impact
I care deeply about outcomes. Whether it's GMV, pipeline, brand equity, or positioning, my work is always rooted in tangible, measurable business results.
Meet your Fractional CMO
Claudia Crangasu
As a full‑stack marketing and product leader with 18+ years of experience, I excel at turning innovation into revenue. I've launched 70+ products, built high-performing teams, and intentionally scaled brands—from early-stage startups to enterprise success—using a strategic blend of customer insight, positioning, and performance data
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My Approach
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Customer‑Centric Insight: I ground strategy in real-world perspective.
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Sales & Product Alignment: I connect marketing to revenue outcomes.
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Scalable Positioning Frameworks : I design repeatable, ICP growth-focused systems.
