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Claudia Crangasu

Product Marketing & Strategy Leader +16 years 

Enabling businesses to drive revenue and build customer-centric experiences on the path to profitability. Expert at quickly grasping new products, assessing markets, crafting strategic plans, and delivering tangible results, all while using performance data to drive positive financial outcomes.

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  • Launched +50 products, orchestrated product-led growth programs that generated $16M in business opportunities, +10 000 net new leads across Fintech & e-commerce.

  • Built a high functioning department.

  • 4 countries. 4 languages (2 self-taught).

  • Artificial Intelligence Certificate from Oxford. MBA from ESE.

  • Tech & Retail Startup Advisor.

  • Team leader. 

  • LinkedIn
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“Claudia’s expertise as our Fractional CMO has been transformative for WordLift. In the highly competitive MarTech sector, where human talent is a critical differentiator, her strategic vision and hands-on approach have propelled us into a new phase of scale and internationalization.”

Andrea Volpini, CEO Wordlift

CREDENTIALS

Senior Head of Product Strategy & Planning at FARFETCH

GO TO MARKET

I developed the high-performing cross-functional Consumer Product Strategy & Planning Team at Farfetch, using a consultancy-model to lead high-impact projects, including Portfolio Management & Investment, Business analysis, Experimentation and Product Marketing.
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Specialised in crafting data-driven, customer-centric product strategies that generate compelling value propositions. 
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Built regional plans and product value propositions, fostering commercial success by driving new product demand and establishing Worldpay as a payments industry thought leader.

INNOVATION

Introduced the first Global ABM program at Worldpay, setting the standard for cutting-edge marketing strategies and innovation.
Graduated from the Oxford Artificial Intelligence Programme in 2023, harnessing AI's transformative potential for forward-thinking solutions.

THOUGHT LEADERSHIP

Played a pivotal role in shaping brand identity, driving community growth, and maintaining brand consistency as Director of Marketing & Community Engagement at Fashion Conversations.
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Launched the highest-performing thought leadership piece, the Global Payments Report at Worldpay, driving 80% of new leads and a remarkable 130% year-over-year growth.
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Developed strategic thought leadership content, including the Fraud Trends Report and Optimisation whitepapers, achieving over 60% engagement, promoting further demand from merchants.
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Positioned Worldpay as a thought leader through content campaigns, creating reports, whitepapers, webinars, interviews, blogs, videos, and microsites to launch over 30 new products using a multi-channel strategy.

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