Client Overview: WordLift is an AI-powered platform revolutionizing SEO through structured data, helping businesses enhance their digital visibility. With a robust product already delivering significant value, the company was poised for rapid growth, particularly in the enterprise market. The leadership team at WordLift, committed to building a world-class business, recognized the need to refine their product messaging and marketing strategy to effectively communicate their unique value to customers and build a scalable future-looking, innovative business.
The company’s focus was on expanding its enterprise client base, particularly in e-commerce across Europe, the UK, and the US, where WordLift’s AI-driven SEO solutions could deliver the greatest impact. The leadership team sought to position themselves as the go-to provider for enterprises aiming to maximise their digital footprint and grow at scale.
Challenge:
While WordLift had developed an exceptional AI-powered solution for the next generation of SEO and content discovery, fully unlocking its growth potential required sharpening the connection between their product and the specific needs of enterprise clients in the e-commerce and other key verticals. To achieve this, the leadership team aimed to:
Position the product as the leading solution for enterprise SEO, especially in e-commerce across Europe, the UK, and the US.
Build an innovative, future-proof business by leveraging Symbolic AI and Knowledge Graphs to meet the evolving needs of their enterprise clients.
Align marketing, sales, and product teams to deliver a unified, compelling value proposition across key verticals.
“Claudia’s expertise as our Fractional CMO has been transformative for WordLift. In the highly competitive MarTech sector, where human talent is a critical differentiator, her strategic vision and hands-on approach have propelled us into a new phase of scale and internationalization.” — Andrea Volpini, CEO
"Claudia has been great at getting our product and marketing goals to work together. Her analytical approach has made our value proposition clearer and helped us focus on what really matters, making sure everything we do really counts." Benedetta Ludovisi - Head of Product, Wordlift
Solutions Implemented:
As Fractional CMO, my role was to help WordLift transition into a growth phase by strengthening their marketing infrastructure, refining their product positioning, and ensuring internal teams were prepared for long-term success.
1. Strengthening the Marketing Department for Scalable Growth
My first step was to restructure WordLift’s marketing team, creating a performant department aligned to the revenue goals. This alignment allowed the team to function autonomously while delivering strategic value. Tools such as the Marketing Briefing Canvas and a Marketing Repository were introduced, empowering the team to estimate ROI, create executive summaries, and suggest solutions—shifting the team from a tactical to a strategic mindset.
2. Crafting a Future-Focused AI Positioning
To sharpen WordLift’s competitive edge in the AI-driven SEO landscape, I worked closely with the leadership team to refine their product narrative, particularly for enterprise clients. We ensured that WordLift’s AI platform was positioned as the go-to solution for large e-commerce businesses and beyond because of its unique combination of Symbolic AI and the usage of Large Language Models (LLMs). This included:
Refining the core product narrative to highlight how WordLift addresses the next generation of enterprise SEO.
Full rebranding and positioning WordLift’s AI-driven SEO capabilities as a critical asset for businesses navigating a rapidly changing digital landscape.
3. Bridging Sales and Product for a Unified Growth Strategy
A key priority was ensuring the alignment of sales and product teams to present a cohesive value proposition to enterprise clients. I developed sales enablement decks tailored to key verticals, simplifying technical language and articulating WordLift’s USPs.
These materials empowered the sales team to effectively communicate the benefits of WordLift’s solution to prospective enterprise clients, particularly in high-growth regions like Europe and the US.
This close collaboration between sales and product teams improved engagement with enterprise prospects and accelerated the sales process.
4. Developing Vertical-Specific Value Propositions and Metrics
To drive targeted growth, I led the development of tailored value propositions for WordLift’s key verticals, and for its suite of AI-powered product solutions. This process involved:
Identifying the unique needs of each vertical and crafting value propositions that spoke directly to the challenges enterprise clients faced in their SEO and digital visibility efforts.
Creating a comprehensive suite of product solutions that addressed these needs, clearly showcasing the benefits and expected outcomes for each vertical.
Identifying the key performance metrics per vertical and product from past casse studies, ensuring both prospects and customers had clear benchmarks for evaluating WordLift’s performance. These metrics were integrated into sales materials, helping the sales team showcase WordLift’s value proposition and set clear performance expectations.
This vertical-focused approach not only strengthened WordLift’s competitive positioning but also provided prospects and customers with a clear understanding of the business outcomes they could expect by leveraging WordLift’s AI-powered platform.
5. Creating a Growth Plan Focused on Key Market Segments
I also developed a comprehensive Growth Plan to guide WordLift’s expansion into new enterprise markets, particularly in e-commerce across Europe, the UK, and the US. The plan focused on:
Defining key market segments and creating detailed market sizing to identify the most promising enterprise opportunities.
Offering strategic recommendations for future product development based on feedback from customers and insights into market dynamics.
Results:
Since implementing these initiatives, WordLift has made significant progress in their transition into a world-class enterprise business:
Strategic marketing foundation: The marketing department is now structured for scalable growth, with a focus on clear roles and data-driven strategies that support long-term expansion into key verticals
Refined product messaging: WordLift’s AI-powered SEO platform is now positioned as a leading solution for enterprise clients, particularly in e-commerce, with messaging that speaks directly to their challenges and future needs.
Sales and product alignment: A unified product and sales narrative has significantly enhanced the company’s ability to engage and convert enterprise prospects in Europe, the UK, and the US.
Vertical-specific value propositions: WordLift now has clear, well-defined value propositions and key performance metrics tailored to specific verticals, helping prospects and customers easily understand the expected ROI and benchmarks for success.
Building an innovative, AI-powered future: With a clear vision and growth plan, WordLift is positioned to lead the e-commerce SEO space and leverage its cutting-edge AI platform to drive innovation and growth.
Process:
Throughout the engagement, I took a hands-on, collaborative approach, ensuring alignment across all teams and stakeholders. This involved:
Leading workshops and 1:1s with marketing, sales, and product teams to align goals and strategies.
Conducting customer interviews and external research to fine-tune the product narrative and value propositions.
Participating in investor calls to ensure the company’s growth strategy aligned with long-term business goals.
Collaborating with the sales team on sales calls to gather market feedback and refine messaging for key verticals like e-commerce.
Partnering with Product to understand how product developments were aligned with ICP needs, enabling me to refine messaging, address key customer pain points, and enhance the overall product narrative
Conclusion: Partnering for Growth
As a Fractional CMO, I specialize in guiding companies like WordLift through transformative growth phases, helping them build world-class marketing departments, develop vertical-specific value propositions, and create scalable strategies for long-term success. My forward-thinking approach ensures that businesses not only address their immediate needs but also lay the groundwork for sustainable growth.
Ideal Companies for My Fractional CMO Services:
Tech and AI-driven companies poised for growth, needing strategic alignment between product, sales, and marketing.
Businesses looking to expand in competitive enterprise markets, particularly in e-commerce.
Organizations ready to build a future-looking, innovative business leveraging best-in-class AI to drive the next phase of growth.
Ready for Growth? If your company is ready to elevate its marketing, sales, and product alignment to accelerate growth, let’s discuss how I can help guide your organization through this exciting phase of transformation. Together, we’ll build the foundation for lasting success.
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